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Amazon Vendor Strategy

Increasing Sales and Maximizing Profitability Through the Hybrid Model 

Unlock the Amazon Vendor secret to evaluating the hybrid model for you brand by watching this webinar. With so much untapped potential, brands selling on Amazon have employed an array of strategies in an effort to maximize their presence on the channel. On the other hand, many have instead followed a path of least resistance, thereby overlooking an opportunity to evaluate the channel on a foundational level. Using a combination of Vendor Central and Seller Central – an Amazon “hybrid model” – allows brands to reap the benefits of both. To watch the webinar presentation and view the slide deck, please fill out the form to gain access. 

 

 

Topics covered:

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  • Controlling and Max Profitability 

  • Overcoming Pricing and CRaP Issues

  • Avoiding Stock Outs or Excess Inventory

  • New Product Launches

  • Profitability Analysis

 

Additional Background on the Topic

Vendors (or 1Ps) selling on Amazon have employed an array of strategies in an effort to maximize their presence on the channel. On the other hand, many have instead followed a path of least resistance, thereby overlooking an opportunity to evaluate the channel on a foundational level.

After decades of working within a standard vendor-retailer relationship, many national brands and large manufacturers have followed a similar approach with Amazon simply due to efficiency and familiarity.

Ultimately, though, there are many more considerations in the Vendor/Seller landscape, and with this lies significant opportunity. Each avenue has a myriad of pros and cons that affect how a brand fulfills, markets, and profits from its products.

This webinar outline's many of the factors a Vendor should consider when evaluating Seller Central and the best ways to maximize profitability and increase sales through a Hybrid Model.

 

Click here to read the: Four Steps to Perform an Amazon Vendor Central vs Seller Central Profitability Analysis.